1st of the Month is a healthcare app that tries to instil behavioural change around preventative monthly self-checks. The identity toolkit consists of a contemporary human typeface, an engaging colour palette that combines optimistic greens with an emotive pop of orange and a recognisable logo mark that literally creates a smile in the mind. Cheeky tailor-made illustrations round off an optimistic and confident identity that reflects the team’s bold purpose of saving lives.
